Hi, I’m Lyssa (like Alyssa, but without the “ah”).
Professionally, I’m a creative leader with nearly two decades of experience helping mission-driven organizations craft stories that don’t just inform— they ignite. I’ve shaped brands to help them stand out as they stand for something.
Personally, I’ve mastered the art of staying joyful while the world is burning. From building an annual bucket list tradition to chasing dreams with humor and grit, I believe in living intentionally, even (especially) when life gets messy.
At the heart of it all? I’m here to spark change—in systems, in stories, and in how we show up for our own lives.
(more on that below)
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The Great Goal Rush: How Creating a Yearly Bucket List Changed My Life
What do a hot air balloon, a nude beach, and the front page of The Washington Post have in common? They’re all part of my decade-long experiment in joyful living — a yearly bucket list tradition called The Great Goal Rush. It started as a way to break routine and became a blueprint for bold, intentional living.
Lyssa’s Blog:
Fun & Freedom
What started as my year of “fun and freedom” quickly unraveled into unemployment and unexpected clarity — a plot twist I didn’t choose, but one that’s shaping everything that comes next.
What started as a yearly bucket list between my husband and me—The Great Goal Rush—became a decade-long practice in finding joy, purpose, and motion even when life feels off the rails. During my furlough in March 2025, I crossed off “write a book” from my 2024 list, capturing everything this ritual has meant to me: a compass, an anchor, and a reminder that we still get to choose how we respond to chaos. If you’re curious about what’s next, I’m building an email list to share stories, sneak peeks, and what this whole journey might become.